Developing a Secure Avatar Network and the Full Potential of a New Generation of Digital Life
Creating new technology and developing an unexplored market comes with plenty of challenges and obstacles. From conceptualization and implementation, to educating the market and creating awareness, there are countless questions about what we do at Possible Reality and how our INTARACT Avatar Creation Platform can help businesses connect with customers and brands.
Prospective clients and consumers have no trouble grasping our core value, which is creating a technology that generates lifelike 3D digital avatars using a single two-dimensional photo. There are immediate implications for our technology in the gaming and licensing industries because INTARACT puts our customers directly in the game, allowing anyone to create a lifelike 3D avatar and customize their digital likeness with clothing and accessories. However, a number of prospective clients and research groups continue to have questions about safety and security, namely there are concerns about deepfakes and improper use of digital avatars.
So let’s take a moment to explain how INTARACT protects your personal likeness and image.
Dispelling the Deepfake Myth
In order to explain exactly how Possible Reality is creating a safe framework for the future of digital avatars, we must first address how we’re separating ourselves from the biggest threat to the future of the digital avatar market: deepfakes.
Just within the last few months, major media outlets like BuzzFeed have examined the potential harmful effects of using deepfake technology to create alternative human renderings. In the Netflix series “Follow This,” BuzzFeed reporter Charlie Warzel dives into the world of deepfakes and touches upon avatar technology. However, he’s never quite able to make a complete connection to avatars because there are measures in place to assure that identities are protected. Well, we can at least guarantee that our INTARACT avatars are designed to protect the identities of our customer base.
“If you’ve looked at any deep fakes, it’s pretty easy to identify that they’re fake,” explains Possible Reality CTO Blake Senftner, who is not only developing the neural networks that help our avatars learn, but is also devising a safe a secure framework that protects the identities of our avatar database. “If you’re at all in the visual effects industry, or if you’re a visual effects aficionado, it doesn’t take long to develop a sense whether a frame has been manipulated, especially when a face has been altered.”
Sure, there exists open source technology like Tensor Flow and apps like Lyrebird, that, when put in the wrong hands leads to dubious results. But this type of technology ultimately puts a negative spin on the great work we’re doing to create lifelike digital avatars for gaming, and in order to educate the market about our product, we must distance ourselves from this software and technology. It’s another reason our team of founders and cyber security experts have constructed the most secure servers, and isolated our systems away from the deepfakers and hackers. They’ve also instituted a strict verification process that only allows our customers to use their own photos when exporting avatars for rigging.
Be Yourself and Get in the Game
It’s true. The concept of 3D avatars is bound to conjure up thoughts of science fiction and the brave new world of digital interaction, where people hide their true identities in favor of more, well, more favorable attributes. Creating fantastic avatars, without human likeness is still a possibility within the INTARACT framework, but at the core of Possibly Reality’s mission statement is the desire to transform our customers into lifelike video game characters and put them directly inside the game. And with this comes a new level of education and sophistication regarding the quality of our product.
“As people get used to the existence of digital representations of themselves, they will begin to recognize the subtle incorrectness of a simulated face, just like knowing your own face in a mirror,” offers Senftner. “It will create more sophisticated eyes, the same way that people in general recognize good and bad computer graphics. In the future, when people are presented with imagery it’s gonna be obvious when things have been manipulated, that’s what’s interesting now.”
Yes, our INTARACT avatars will still allow anyone to create far out and heightened versions of themselves, incorporating everything from gender neutral options and animal masks, to improved physiques and chiseled features. We want to provide the framework for people to build better, idealized versions of themselves, but our technology does not allow anyone to borrow or infringe upon anyone else’s likeness. That’s strictly against the ethical pact we’ve made with our customers, which is a crucial promise in our effort to develop this new and growing technology.
Better Tech Making Better Humans
Utilizing the expertise of our founding team, Possible Reality is providing INTARACT as the ultimate roadmap to avatar creation. We’re merely the guide in this equation, while you, the players, are the heroes, who will ultimately be able to import your fully rigged avatars into any number of video game environments--not only our debut zombie-killer title ResARrect, but also into your favorite games on any number of consoles. And, part of our pledge is to not only provide the highest quality lifelike avatars, which is another way to distinguish our product from the deepfakes, but also to help usher in a new era of more advanced avatar technology, which will ultimately go well beyond gaming.
Just from preliminary research during our first full year of operation, we’ve already begun to understand many of the deeper implications and wider applications of avatar technology. From e-commerce and social media, to the fashion, medical, educational, and advertising sectors, digital avatars have the potential to drastically alter how people interact online, but again, we’re imagining the next generation of consumers, who will no doubt be even more sophisticated than we already are.
“Thanks to cell phones, people are already keenly aware of the massive difference between the quality of the video they get from their phone, versus what they see in entertainment,” adds Senftner. “As our society becomes savvy to their personal exposure of a digital likeness of themselves ... it’s unbelievable the things that will become commonplace in making media to create a more sophisticated culture.”
A New Technological Frontier
In order to ultimately share our proprietary technology--one that we believe will ultimately change the way we interact with each other and gaming environments online--we are constantly assessing our own development and refining our mission as a company. Honestly, it’s a daunting task that requires us dedicate time and resources to our immediate goal of putting you, and a lifelike avatar of every customer, into video games, while considering all the future possibilities of our avatar technology, some of which haven’t even been invented yet.
This convergence between technology, entrepreneurship, and even digital philosophy and anthropology requires us to always consider how we can create new parameters and eventually smash them with the next incarnation of our avatar application. However, one constant in our desire to push boundaries is our dedication to creating safe and responsible technology. It’s the only way we can develop this new technological frontier where we can interact as avatars and live our digital lives to their fullest potential.
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