How Disney Research is Taking Augmented Reality Seflies to the Next Level: AR Poser Incorporates Digital Avatars into the Latest Selfie Craze
So long as there are smartphones, selfies will never go out of style.
It’s something that Disney Research is banking on for their latest reveal, AR Poser.
A hallmark of nearly every online profile, selfies have had a massive influence on augmented reality. Consider Snapchat, which relies heavily on AR, and the wave of selfie masks and skins released by Facebook and Instagram. Selfies are one of the most popular current uses of AR technology.
Understanding this major intersection of technology and application, Disney Research believes they’ve uncovered the next horizon where selfies meet augmented reality. AR Poser not only aims to takes selfies to the next level, but is doing so by heavily incorporating digital avatar capabilities.
Imagine, for a moment, wanting to take a quick selfie with your favorite celebrity or anime character. Or perhaps a dear friend was unable to attend a gathering, but you still want to include them, or at least their digital representation, in a group photo.
There are many reasons to import a digital avatar into a selfie setting. AR Poser achieves it through the use of location marker technology.
Going one step further, AR Poser allows users to make positional adjustments and move avatars into a number of customizable poses. It’s a natural enhancement and development, especially considering all the current selfie products available, but AR Poser is still somewhat limited by its tie to location markers.
If Disney Research wants to achieve mass market acceptance and adoption with AR Poser, they will need to consider an untethered alternative to location markers, creating something that will allow users to import and pose avatars at a location.
Possible Reality is already using these type of cloud-based solutions to help bring this intersection between avatars, AR, and selfies to locations, without the need for physical markers.
Perhaps that will be a future option when more hardware devices can natively view augmented reality, but for now, there is still major intrigue surrounding AR Poser, mainly for the branding and marketing applications of this technology.
Consider branded theme parks or movie marketing posters, both of which already have some ties to augmented reality and location marker technology. An app like AR Poser is an ideal solution because it can help bring the real-life user closer to the avatar through augmented reality.
Similarly, INTARACT, also creates opportunities to overlay digital avatars alongside real-world images.
Like many of Possible Reality’s AR and XR solutions, INTARACT primarily focuses on digital avatar creation technology. However, INTARACT goes several steps further, not only creating a number of AR environments suited for interaction between avatars and users, but also amassing a comprehensive AR ecommerce platform.
Creating full-service solutions for the entire 3-D digital avatar market, Possible Reality, is already imagining an AR world free from the limitations of location markers. Employing cloud-based solutions for the INTARACT app, Possible Reality aims to allow users to access AR content and digital avatars from any location.
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